Healthcare SEO agency & medical SEO services
Healthcare SEO that brings in the right patients
Patients search for symptoms, procedures and providers near them, and they compare you to large health systems with big marketing budgets. I build healthcare SEO programs that help practices show up for the searches that matter, with honest monthly reporting on what's working.
Who I work withMedical, dental, behavioral health and wellness practices
Experience18 years building websites, including naturopathic, counseling and medical nonprofit sites
Working withHeather, directly, on every project
Before you hire anyone
Three questions worth asking.
- 01Can a new patient find the service they need and book it in under a minute on their phone?
- 02Do you know exactly what your website's tracking tools send to Google and Meta?
- 03When someone nearby searches for what you treat, do they find you or a hospital system?
If any of those are hard to answer, that's where I'd start.
What's included
Built for how patients actually choose.
Local and map visibility
Google Business Profile, reviews and local pages for every location you serve.
Service and condition pages
Clear, accurate pages for the procedures and conditions you treat, written for patients.
Expertise patients can see
Provider bios, credentials and reviewed-by details that support trust with patients and search engines.
Technical health
Speed, mobile usability, structured data and site structure fixed before content is added.
Reporting you can read
Monthly reports on rankings, traffic and the calls and bookings that came from search.
Paid search when it helps
Google Ads for doctors and clinics when you need patients faster, managed alongside SEO.
Privacy and compliance
What every practice should know about tracking.
Analytics and ad pixels are where most medical websites get into trouble. Here's the current picture, in plain language.
- December 2022
- HHS's Office for Civil Rights published guidance warning that tracking pixels on healthcare websites can send protected health information to vendors, and that vendors receiving it need a business associate agreement. Source: HHS
- March 2024
- OCR revised that guidance. Source: Holland & Knight
- June 2024
- A federal court in Texas vacated one part of it: the idea that HIPAA applies just because an IP address is connected to a visit to a public health information page. The rest of the guidance still stands, including tracking on patient portals and other logged-in pages. HHS later dropped its appeal. Source: AHA News
- State laws
- Some states go further. Washington's My Health My Data Act and California's medical information law both affect what a health website can collect and share. I plan tracking around the rules that apply to your practice, and I'll tell you when a question needs your compliance advisor.
Health and wellness work
Sites I've built for health practices.
Medical nonprofit, Spokane
Naturopath and homeopathy practice
Young adult therapy and counseling
Results
Patients are finding practices in AI answers.
More patients now ask Google's AI a question before they ever click a website. For Elite ENT in Phoenix, guides that answer real patient questions, like tonsil stones, ears that pop and sinus infections that won't go away, appeared in Google's AI answers 48,981 times in six months.
That's why I write condition and procedure pages to answer the questions patients actually ask, in plain language, with the structure AI search can read.
Questions
Healthcare FAQs.
How is healthcare SEO different from regular SEO?
Patients search by symptom, condition, procedure and location, and Google holds health content to a higher standard for accuracy and expertise. Healthcare SEO means building pages that answer those searches clearly, showing who wrote and reviewed the content, and getting your local listings right.
How much does healthcare SEO cost?
I quote healthcare SEO after looking at your market, your locations and your competition, so the monthly price matches the work your practice actually needs. Multi-location groups and competitive specialties need more work, and the quote reflects that.
How long does healthcare SEO take?
Most practices see meaningful movement in three to six months, depending on competition and how much the site needs first. I report monthly on rankings, traffic and the calls and bookings that came from search.
Can you do SEO for multiple locations?
Yes. Each location gets its own Google Business Profile work and a page with genuinely useful local information, so they support each other instead of competing.
Next step
Let's talk about your practice.
Book a 30-minute call. I'll look at your website and local search before we talk, so the conversation is specific to you.