Marketing, SEO & Website Training Workshops
Finally Understand How Modern Marketing Actually Works
Practical training designed to help businesses better understand websites, SEO, advertising, AI tools, and modern marketing systems without the confusing jargon.
Practical Education • Real-World Strategy • No Fake Guru Tactics
The real problem
Most Businesses Were Never Taught How Modern Marketing Actually Works
Marketing changed faster than most businesses could keep up with. Search algorithms shift constantly, AI tools arrived with more noise than instruction, and social media is full of confident people selling tactics that do not actually work. Most business owners were never taught how any of it fits together, yet they are expected to make real budget decisions about websites, SEO, and advertising anyway.
That gap is expensive. It is what fake gurus sell into, and it is why so much ad spend disappears with nothing to show for it. The problem is rarely a lack of intelligence. It is a lack of clear, practical education.
How much money gets wasted when a business does not understand what is actually happening?
What happens when a team relies entirely on outside agencies without understanding the systems themselves?
What we train
Practical Training Built Around Real Business Problems
Training should not feel like theory disconnected from reality. Every workshop is customized around your actual business needs and the operational challenges you are facing right now.
Website Training
- WordPress
- Divi Builder
- Website updates
- Conversion-focused structure
- Website usability
SEO Training
- Local SEO
- Search intent
- Content structure
- Keyword strategy
- Technical SEO basics
Advertising Training
- Google Ads
- Meta Ads
- Audience targeting
- Funnel strategy
- Conversion tracking
AI & Business Systems
- AI tools
- Marketing automation
- CRM concepts
- Workflow optimization
- Content systems
What My Clients Say
Robert H.
Owner, Haase Seminars
You are bright and do excellent work, Heather, and I think you could be a great fit for Teran and her team.
Bret D.
IT Director, World Wide Group LLC
You came highly recommended from Dave Jones. You have an incredible understanding of WordPress and the ability to clearly communicate. Yes, I would absolutely recommend your service to others.
Micheal P.
Student
I was another vendor at the Haase Seminar in Spokane and I wanted to let you know that I really enjoyed your presentation.
Why marketing feels confusing
The Internet Is Full Of Information But Very Little Clarity
Search the internet for marketing advice and you will find a thousand contradictory answers. One expert says one thing, the next says the opposite, and most of it is built around trends, vanity metrics, and whatever is performing on social media that month. Real strategy is quieter and less exciting, so it gets drowned out. The result is a lot of businesses doing a little of everything and feeling overwhelmed by all of it.
Generic Marketing Advice
- Trends
- Hacks
- Virality obsession
- Vanity metrics
- Surface-level strategy
Strategic Marketing Understanding
- Customer psychology
- Search intent
- Conversion paths
- Operational efficiency
- Measurable outcomes
Training format
Flexible Training Designed Around Your Team and Goals
Training is built around how your team actually works. It can be one-on-one or a full team workshop, remote or in person, a hands-on implementation session or a marketing audit paired with education so you understand what the findings mean. The format follows your goals, not a fixed script.
One-on-One Consulting
Team Workshops
Remote Zoom Sessions
In-Person Training
Implementation Sessions
Ongoing Coaching
Why this matters
The More You Understand, The Better Decisions You Make
When a business does not understand its own marketing, it becomes dependent on whoever it hired. It cannot tell whether an agency is doing good work or simply sounding confident, and it struggles to evaluate performance or ask the right questions. Understanding the systems changes that. You do not need to become an expert. You just need enough clarity to lead, evaluate, and decide well.
Most business owners are not unintelligent. They simply were never taught how these systems work.
AI, without the hype
Understanding AI Without Falling For Hype
AI is genuinely useful, and it is also surrounded by more hype than almost any tool in recent memory. The honest version is less dramatic than the headlines. AI will not replace your company, but it can remove repetitive work, speed up content systems, support SEO, and improve everyday workflows when it is used with judgment. Training covers practical, realistic use: where AI helps, where it does not, and how to use it without handing over decisions it should not be making.
Ah, this snapshot takes me back to one of my grand debuts on the public speaking circuit. I was battling butterflies in my stomach. But, I pushed through and I stumbled through valiantly.
Here you'll witness me delivering wisdom at the Haase seminar for massage business schools and education. Clearly, I need more rounds in the ring, so why not give me a call and give me change to discuss your needs?
Who this is for
Who Benefits Most From Training and Workshops
Business owners
Internal teams
Nonprofits
Entrepreneurs
Marketing teams
Service businesses
Growing companies
Let's talk
Learn How To Make Smarter Marketing Decisions
Training sessions begin at $2,500 for up to two hours of instruction.
- Choose between private or group sessions
- Opt for remote or in-person training
- Select live instruction or pre-recorded sessions
Let's discuss the specific learning objectives for your business.
Common questions
Training FAQ
Do I need experience before booking?
No. Training is built around where you are now. Whether you are starting from zero or already running campaigns, the session is shaped to your level so it is genuinely useful rather than overwhelming or too basic.
Is training available remotely?
Yes. Training is available over Zoom for individuals and teams, and in person where that makes sense. Remote sessions work well and are easy to schedule around a busy week.
Do you teach WordPress?
Yes. WordPress training covers managing your site with confidence, working in the Divi builder, making updates safely, and keeping the structure conversion-friendly, the same principles behind our web design services.
Can you review our marketing during training?
Yes. Many sessions combine education with a real audit of your website, SEO, or ad campaigns, so the training is grounded in your actual situation rather than generic theory.
Can workshops be customized?
Always. Workshops are built around your business, your team, and the specific challenges you are dealing with. There is no fixed curriculum that everyone is forced through.
Do you train teams?
Yes. Team workshops are a good fit for marketing teams and internal staff who need a shared understanding of how websites, SEO, and advertising actually work together.
Do you teach SEO and advertising together?
Yes. They are closely connected. Understanding both helps you see how SEO and paid advertising support each other rather than competing for budget.
Do you provide ongoing consulting?
Yes. Beyond one-time workshops, ongoing coaching and consulting is available for businesses that want steady guidance as they implement and grow.