Local SEO services · Spokane SEO company
Search that compounds
I do organic and local SEO for businesses that want the phone to ring, not a prettier monthly report. I research why your competitors show up and you don't, then I fix it myself. Based in Spokane, working with clients across the US.
Realistic timeline3 to 12 months
Ongoing SEOMonthly, quoted for your market
You work withMe, start to finish
The difference
Most SEO stalls on a website that can't carry it.
Here's how it usually goes. An SEO agency sends you a list of fixes for your developer. Your developer gets to some of them, quotes you for the rest, and six months later everyone is pointing at everyone else while your rankings sit exactly where they were.
I don't hand anything off. I'm the web designer and I'm the SEO. When something technical needs fixing, I fix it that week, on the site I built, and you don't pay anyone to coordinate it.
If you're paying for SEO, you should understand what's being done and why. That's the standard I hold myself to every month.
What the work produces
Real Rankings. Real Results. Proof You Can See.
I don't expect you to just take my word for it. I'll show you actual results from Google Search Console and Ahrefs so you can see the progress for yourself. No vague promises or fancy marketing talk. Just real data showing what I've accomplished.
Healthcare · Phoenix
Elite ENT
Website rebuild, Meta Ads and conversion tracking wired end to end, plus bilingual intake forms with 151 interactive fields.
42% lower cost per lead
Marine services
Professional Marine
Service page architecture, local search and an automated publishing pipeline that keeps the site posting without anyone logging in.
+68% organic traffic, top 3 map pack
AI search results
Showing up in Google's AI answers, too.
Google's Search Console now reports how often a site appears in AI Overviews and AI Mode. Here's what the last six months look like for the same two clients.
Professional Marine: 10,133 AI impressions in six months, 66% of them on service pages like boat repair and shrink wrapping.
Elite ENT: 48,981 AI impressions in six months, 90% from guides that answer patient questions.
18 yrs
Building and ranking client websites
500+
Sites designed and built
3 to 12 mo
Realistic window for lasting traction
1
Person on your account, start to finish
What has changed
You're not ranking in one place anymore. You're ranking in three.
Ten years ago SEO meant one thing: climb the list of blue links. That list is now just one of three places customers find you, and the other two play by different rules.
Classic organic search
The blue links. Still where people do their research and still where high-intent searches turn into calls. You win it with a healthy site, content that answers what people are actually asking, and real authority.
Local search and the map
The three businesses in the map pack, sitting above the organic results. It's a separate ranking system. Google ranks it on relevance, distance and prominence, and your Google Business Profile matters more there than your website does.
AI answers
ChatGPT, Perplexity, Gemini and Google's AI Overviews don't show a list. They write an answer and cite a few sources. Getting cited depends on whether they can tell exactly what you do and where you do it.
- Why it matters
- Someone who asks ChatGPT for a good web designer never sees a ranking. Someone searching on a phone sees the map before anything else. If your SEO only covers the blue links, you're competing for the smallest piece.
- How local is won
- A complete Business Profile with the right primary category, a service area that matches where you really work, consistent listings across directories, and a steady flow of real reviews. Almost none of that happens on your website, which is why website-only SEO misses it.
- How AI citation is won
- Structured data that states the facts plainly, content that answers the question in the first sentence instead of the fourth paragraph, and the same business information everywhere you show up online.
- What nobody knows
- Google publishes how the local pack ranks. Nobody outside the AI companies knows exactly how their tools pick sources, so anyone selling a guaranteed AI method is guessing. What I can see is that clear, well-structured pages get cited far more often than vague ones. I'll always tell you which parts are proven and which are educated bets.
- Why they compound
- The three feed each other. Schema helps AI tools and earns rich results. Reviews lift your map ranking and give AI something to quote. A page that answers a real question ranks, gets cited, and gives your profile something to post. Doing them together costs less than doing them separately.
Where I work
Spokane and Spokane Valley are not one market.
They look like one. In search they aren't, and treating them as one is the most common reason a good local business is invisible ten minutes from its own door. The same thinking applies wherever you are: I've done local SEO for clients across the US.
- Spokane
- The core market and the most competitive local result in the region. Winning here means your site, your Business Profile and your content all tell Google the same story.
- Spokane Valley
- Its own map pack. Valley businesses often rank for Valley searches and disappear for Spokane searches, or the reverse. The fix is your service area setup and citations, not sprinkling "Valley" into a paragraph.
- Liberty Lake & Post Falls
- Smaller, less competitive markets where a well-optimized profile and one solid page can move you up quickly.
- Coeur d'Alene & North Idaho
- Crossing the state line changes your citation strategy and service area logic. Seasonal businesses also need a different content calendar than year-round ones.
- Outside the region
- National and multi-location clients get the same process remotely: research first, then the fixes, then monthly reporting you can actually read.
Pricing
Get a quote for your project.
Every project is quoted after a short conversation, so the price fits your business, your market and what you actually need.
Book a call, send a message or call me directly. If you send a message without booking, I'll get back to you within 3 business days.
How I work
Three steps. A straightforward process.
I'll explain what we're doing, why it matters, and what you can expect along the way.
01
Audit
A full technical and competitive look at where you actually stand, with the gaps ranked by what they're worth. You keep the findings whether you hire me or not.
Weeks 1 to 2
02
Fix the foundation
Technical issues, site structure, headings, schema and speed. Nothing else works until this does, which is why it comes before content.
Months 1 to 2
03
Build and report
Content mapped to what people really search for, internal links that point authority where it counts, and local signals that hold up. Reported monthly against rankings and inquiries.
Ongoing
The bench
You work with me. A team stands behind me.
I do the SEO and the design myself on every project, and that doesn't change. When the work reaches past search and design, I bring in specialists I've worked with for years. Nearly all of them are based in the United States, and every one of them works with US businesses.
Paid media
Advertising & automation
Software engineer and automation specialist. Campaign operations, tracking infrastructure and testing automation.
Operations
Systems & process
Fourteen years designing workflows, automation and data tracking that replace manual process with something reliable.
Identity
Logo & brand design
Nineteen years in graphic design, specializing in logos, brand identity and custom illustration.
Media
AI video & visual media
Visual artist working in AI-assisted video, 3D modeling and character design.
À la carte
Not every business needs a giant contract.
Four focused services. Pick the one that fits where you are right now, or stack them into a full strategy.
Local SEO
Google Business Profile setup and cleanup, service area fixes, citations, a review plan and the map pack work that decides who gets the call.
Technical SEO
Crawlability, speed, Core Web Vitals, heading structure, schema and indexing. The foundation everything else sits on.
On-page & content
Keyword research mapped page by page, content written for what people really search, and internal links that concentrate authority.
AI search visibility
Structured data, clear entity information and content shaped so AI answers can describe and cite you correctly.
Client words
What clients say when I'm not in the room.
"The site is being SO well received. We've doubled in sales, and mostly there are months where we're experiencing RECORD sales....thanks to you!"
Sam Hernandez
Owner, FreshBite Spokane
"Heather has built and launched our website, boosting our customer inquiries by about 5% in the first month. Her artful eye, attention to detail and sheer talent for design makes Ravenous Raven Design a great company to work with."
Talia
Owner, The Oriental Jewels
"Heather said at the beginning that I couldn't have chose a better web designer and she was right! ... She takes you through all the steps and gives you the highest quality service."
Bennett Ross
Cosmic Surge
Free instant report
Where does your site stand today?
Run a free SEO snapshot of your site. It's a quick way to see what's working, what isn't, and where there's room to climb. If you want help making sense of it, that's what the call is for.
SEO report formEmbed the existing instant report module here, with an example scorecard beneath it so people know what they'll get.Form embed · 16:9 area
Questions
Asked often.
How long does SEO take to work?
In a market the size of Spokane you'll usually see movement in three to six months and meaningful traction between six and twelve. Bigger or more competitive markets take longer. Anyone promising page one in thirty days is either bidding on your brand name or guessing.
What's the difference between local SEO and regular SEO?
Local SEO is about the map pack and "near me" searches, and it leans heavily on your Google Business Profile, reviews and citations. Regular organic SEO is about the website itself ranking in the main results. Most of my clients need both, and they support each other.
Do you work with Spokane Valley businesses?
Yes. Spokane Valley is a separate search market from Spokane. A Valley business often ranks for Valley searches and disappears for Spokane searches, or the reverse. Fixing that means correcting your service area, your on-page location signals and your citations.
Why does the website foundation have to come first?
Because optimizing a site that was never built to rank is like tuning an engine with a hole in the block. If the site is slow, not mobile-first, or structured so content can't be organized properly, it usually needs to be rebuilt first. Then the monthly SEO has something to build on. Website packages are on the web design pricing page.
Do you require a contract?
Ongoing SEO runs on a twelve-month agreement, and twelve to twenty-four for Market Authority. Authority, content depth and trust signals can't be built in a month, and I won't take your money pretending otherwise.
Who actually does the work?
I do, personally, on every project. You won't be handed to an account manager or a junior. When a project needs something outside SEO and design, I bring in a specialist from my team and stay your single point of contact.
Next step
Let's find out what's holding your rankings back.
A discovery call is thirty minutes. You'll leave knowing what's really in the way and what it would take to fix it, whether or not you hire me.