Search Engine Optimization

Search Engine Optimization

I like to use analogies when explaining to my customers how online businesses work. In this explanation, I want to talk about how we take your website from the foundation laid after the website launch to a growing dynamic online business.

Search engine optimization - farm 01
Search engine optimization - farm 02
Search engine optimization - farmer icon 1

1. The Foundation

Web Development & Design

Websites are a lot like fruit tree’s. First, we want to identify which type of tree is going to be best to plant in your yard. Then, we plant that tree as best as we can with a solid root foundation in stable ground in a great spot in our yard. It’s young and ready to grow, but we can’t jut leave it alone and expect to give us fruit. Investing in a great web designer who uses conversion friendly techniques to build your foundation (your website) is the best first step you can take.

Search engine optimization - farmer icon 1

2. Investment Protection

Security & Website Maintenance

We also can’t just leave our fruit tree’s alone in the wild. They can be susceptible to hungry deer, who by the way will eat the entire leaves and branches if you don’t prepare them for such dangers. They can be destroyed by weather and by pure neglect. Too often we see a lot of neglect of websites. Dynamic websites can break if not properly maintained. They need to be protected from hackers, updated, maintained  and regularly optimized to keep up with changing technologies and securities. Make sure you have a tech lead maintaining your online image on a regular basis.

Search engine optimization - farm 01
Search engine optimization - farm 02
Search engine optimization - farmer icon 1

3. Reaping What We Sow

SEO & MARKETING

It takes delicate care with our fragile tree to help it grow into a large fruitful machine. Fruit tree’s must be monitored, trimmed and watered to bear the best fruit it can provide us. Websites are no different. More often than not, clients think they can just “set it and forget it”. If you expect a website to work for you, you have to implement strategies and continually test and monitor the tactics you set in place. SEO Professionals know what tactics work best and try new ways of making you stand out amongst the competition. In the end, we want a strong and mighty tree that will bear fruit for an entire community by hopefully turning our small business into a large thriving company. The American dream. 

your SEO Options

Search engine optimization - farmer icon 20

Local Business SEO

This SEO is focused on creating and optimizing your presence in the online directors such as google business, bing businsess and the 100+ other online directories out there. If you are a local business and need to compete with your competition, you’ll want to invest in this service.

Starting at $600/yr.

Search engine optimization - farmer icon 20

On Site SEO (on page seo)

This is SEO that is focused on optimizing your website code and elements to be more SEO friendly. Part of this is doing a conversion design analysis to understand the current enviornment and why it might not be attracting people to contact you even though they have visited the website. Installing analytics and modifying the structure of your site. We develop the website to be nice on the inside and out, and you’re SEO will flourish.

Starting at $500

Search engine optimization - farmer icon 24

SEO Article Writing

This is the engine of on site (on page) SEO. Writing articles is the backbone of getting found in the search engines. It not only keeps your website active, but it also adds keywords and pages to the site. Bulking it up to become a reputable source of information online. Ever do a search on google? Those results are a product of webistes that write articles. It’s the simple.

Starting at $150/per article

Search engine optimization - farmer icon 22

Off Site SEO

Off site SEO consists of analysing outside forces for optimization. Part of this is reputation manamgnet and repairing the impact of negative reviews. Backlinks back to your website are a huge part of SEO and building trust with search enginges to prove that you are a reputable source for infomraiton as confirmed by other businesses.

Starting at $999

Search engine optimization - farmer icon 13 3

Pretium ut lacinia

Quisque velit nisi, pretium ut in, elementum id enim. Nulla porttitor accumsan tincidunt.

Search engine optimization - farmer icon 17 3

Nulla porttitor

Quisque velit nisi, pretium ut in, elementum id enim. Nulla porttitor accumsan tincidunt.

Search engine optimization - farmer icon 23 3

Quisque velit nisi

Quisque velit nisi, pretium ut in, elementum id enim. Nulla porttitor accumsan tincidunt.

Search engine optimization - farm 05

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Cras ultricies ligula sed magna dictum port

Purchase One of Our Organic Meal Boxes!

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Cras ultricies ligula sed magna dictum port

Search engine optimization - farm 06
Search engine optimization - farmer icon 9

Organic Protein

Quisque velit nisi, pretium ut in, elementum id enim. Nulla porttitor accumsan tincidunt.

Search engine optimization - farmer icon 6 2

Quisque velit nisi

Quisque velit nisi, pretium ut in, elementum id enim. Nulla porttitor accumsan tincidunt.

Search engine optimization - farmer icon 5

Egg Cartons

Quisque velit nisi, pretium ut in, elementum id enim. Nulla porttitor accumsan tincidunt.

Happy Customers & Buyers

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure”
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure”

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure”

Search engine optimization - farm 07

On Site Facilities

Search engine optimization - farmer icon 14 2

Porttitor accumsan

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Nulla porttitor accumsan tincidunt. Curabitur aliquet quam id

Search engine optimization - farmer icon 15

Nulla porttitor

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Nulla porttitor accumsan tincidunt. Curabitur aliquet quam

Search engine optimization - farmer icon 7

Lorem ipsum dolor

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Nulla porttitor accumsan tincidunt. Curabitur aliquet quam id

Get In Touch or Visit The Farm Anytime 

Donec rutrum congue leo eget malesuada. Donec sollicitudin molestie malesuada. Curabitur aliquet quam id dui posuere blandit. Quisque velit nisi, pre

What is SEO? How can SEO help my website?

Search engine optimization aka SEO is the science of boosting views to your website and its pages through the use of search engines. When your website is optimized, you’re enhancing the possibilities of new user visits via organic listings.

Organic (Non-Paid) and Non-Organic (Paid)

Seo example

As you can see by the above picture, when I search for “health benefits vinegar” everything in the pink section shows up because the client paid for their ad to be visible in that section when the appropriate keywords are relevant. Paid ads are part of Internet Marketing. Everything in the blue section is Organic (not paid for) and is free game for every website on the internet. The way to be shown in the first few pages of this listing is by search engine optimization (SEO)

This is achieved by following a systematic algorithm of the effectiveness of your site on the web. Together we will formulate a plan of action of how we can construct/reconstruct your site to be more visible in the search engines. This strategy becomes different from one business to another. I utilize my SEO tactics to directly follow Google’s suggestions, guidelines, tools, and webinars. And as I emphasize the enhancing of your site on Google, I also make sure to include enhancing with other major search engines like Bing, Yahoo, and Ask.

There is a tremendously time consuming process to optimize a website for visibility. It is not a process that happens overnight. It is continually ongoing to ensure that you are ahead of the competition and up to date with search robot algorithms. There are many factors that need to be evaluated in order to determine ranking and visibility of your website.

Ways a website can be optimized for search engines

Back Linking
This is one of the highest factors evaluated by the search engines. This is the process of creating links to your website form other high quality websites such as YouTube, Facebook, and LinkedIn. They rank you according to popularity! The more friends you have in high places, leads the search engines to believe your reputable and trustworthy.

Web Design
The aesthetic design of a website plays a big impact on the usability of the site. If a website is not easy for someone to navigate or find what they need easily, studies show that users will not bother spending much time on your website. Users are more apt to continue to view a website when it is visually interesting, as opposed to one that is rather unattractive and unprofessional.

Speed is another important factor in website design. Studies have shown that most users are impatient and having to wait too long for a website to load will lead them to go elsewhere for their needs.

Code Construction and Elements
The manner in which your web designer develops your website makes a huge impact on the visibility of the site on the web. This is one huge reason that free websites and cheap websites are not optimal for search engine visibility. The type of elements and features you have on your website can make or break a sites effectiveness as well.

Keywords and Content
Content is a huge part of SEO. The quality of your writing, the grammar, spelling, amount of words used and types of words used, etc…. are all part of ranking factors in the search engines. If you want your site to be viewed via certain keywords that users put into the search engine, then you must use these words in your website. Constructing highly viewable content with keywords is imperative for what users read on the website, but also what they cannot see inside the code. Keyword construction is a science and an art, it takes a great deal of talent to execute effective content that will prove to attract visitors.

Offline Marketing
Make sure to draw users to your site via other avenues such as print advertising, commercials and word of mouth. It can be as simple as printing your website on your receipts or business cards and brochures.

Why, yes! I can create your custom graphic design for your print materials. Wanna know how to get it printed for FREE? Contact me!

Blogging
Blogging will add another level of SEO to your site. It helps provide freshness making your site an active one as apposed to a site that doesn’t get much change. It also will add pages and relevant content further increasing your SEO power. Add some social sharing buttons and you enhance the SEO even more.

Email Marketing
Lure potential customers to your website by investing in email marketing, Google, Bing and Facebook ads.

2018 – seo tips and tactics list

2018 – SEO Tips and Tactics List

Often I get calls about doing a website for a small business and the number one question on the potential clients mind is always, SEO. They want to know what SEO is and how I implement SEO into the website I am to build for them. Although I do follow an SEO guideline...

Learn How to SEO | Domain Age

According to Matt Cutts at Google, domain age does play a factor in SEO, but quality content and links play a much bigger role. Google bot has been using historical data in the search engine results since 2005. Google determines domain age after the site has been...

Learn How to SEO | WebSite Submission

EASY WAYS TO HELP YOUR WEBSITE RANK WELL IN GOOGLE AND BING Just because you have posted your website online, doesn't mean that people will automatically be drawn to it. You will receive very few visits unless you make an effort to tell the world who you are, what you...

Heather Valencia