Marketing audit, SEO audit & strategy services
Find out what's actually working
Sometimes the problem isn't that you need a new website or a bigger ad budget. It's that nobody has figured out why the current ones aren't working. That's what an audit is for, and I'll explain the findings in plain English.
Turnaround[VERIFY] 1 to 3 weeks
You getA prioritized fix list
You keep itWhether you hire me or not
Why audit first
Spending more on marketing won't fix it if you don't know what's broken.
Most business owners I talk to aren't short on effort. They've got a website, some SEO, maybe ads running. What they don't have is a clear picture of which parts are bringing in customers and which parts are quietly eating the budget.
I look at the data before I give an opinion. Your analytics, your search visibility, your competitors, your website's structure and the path a visitor takes before they call. Then I tell you what I found, what it's worth fixing, and in what order.
Three questions worth asking about your marketing
- 01Do you know which of your marketing channels actually produced your last ten customers?
- 02Why do your competitors show up on Google for the searches you want, and you don't?
- 03If you had to cut one thing from your marketing budget tomorrow, would you know what to cut?
If those are hard to answer, you don't need more marketing yet. You need a clear read on what you already have.
Pricing
Get a quote for your project.
Every project is quoted after a short conversation, so the price fits your business, your market and what you actually need.
Book a call, send a message or call me directly. If you send a message without booking, I'll get back to you within 3 business days.
Consulting
Specialty areas.
Industries where I've done this work for years and know the rules that come with them.
Credit unions
Accessible websites built for contrast and navigation, online banking software integration, campaign landing pages, rate tools, and privacy and security standards including CCPA and GDPR.
Political campaigns
WinRed, ActBlue, Anedot and Aristotle software for campaign management, private intranets for internal communication, and digital fundraising and supporter tools.
Medical and health
Consulting on HIPAA-aware practices to protect patient information, user-friendly websites that stay compliant, and secure intranets for internal communication.
Sample UX audit videoA 60-second clip from a real UX audit walkthrough, with the client's permission or a demo site.16:9 · no autoplay sound
Audit report pageA redacted page showing the ranked fix list.16:10
Competitor gap chartA keyword gap or traffic comparison from Ahrefs.16:10
After the audit
A plan you can actually follow.
- Marketing strategy
- A practical plan built around your goals and budget: which channels to invest in, which to stop, and what to measure so you know it's working. Written so you could hand it to anyone, including another agency.
- Online business planning
- For businesses selling online or expanding: market research, ecommerce strategy, budgeting and risk planning, growth opportunities, and a short list of the tools and contractors worth your money.
- Tools and systems setup
- Setup, configuration and training for the software your business runs on: Google Workspace, donation and campaign platforms like ActBlue, WinRed, Anedot and GiveWP, event tools like Time.ly, CRMs and automation.
- Implementation
- You can take the plan and run with it. If you want help, I can do the work through SEO, Google Ads management or a website rebuild, or coach your team through it with training.
How it works
Three steps. A straightforward process.
I'll explain what we're doing, why it matters, and what you can expect along the way.
01
Scope call
Thirty minutes to understand your goals and pick the right audit. I'll ask for read access to analytics, Search Console and any ad accounts.
Day 1
02
Research
I dig through the data, your site and your competitors. Every finding is specific to your business, and I write it myself.
[VERIFY] Weeks 1 to 2
03
Walkthrough
We go through the findings together, ranked by impact, and you leave with a clear next step whether or not it involves me.
[VERIFY] Week 2 to 3
Sample audit pageA redacted page from a real audit report or a screenshot of the video walkthrough, so people can see what they get.Wide 21:9 · 1800 x 770
Client words
Straight answers, in their words.
"I own my own IT company and it is a compfort to know my clients are in such good hands as Heather! She takes great care in giving them the time and expertise needed to get the site done."
Dave Guest
Owner, Spokane Tech Resource
"She explained everything from the day we started, guided us thru any projects/updates we were doing with her, communication was always available."
Biju and Cathy
Owners, Body By Biju
"If you want personalized service, one on one time with your web designer and for someone to understand what you want, Ravenous Raven Design is the place to go. Trust me on this!"
Deborah
Owner, Solar System Athletic Supply
Questions
Asked often.
What's the difference between an SEO audit and a marketing audit?
An SEO audit looks at how your site performs in search: technical health, content, keywords and local signals. A marketing audit is wider. It looks at every channel, how leads are tracked, and where the budget is going. My Marketing & SEO audit covers both, because they affect each other.
What do I actually get at the end?
A written report with a prioritized fix list, and a walkthrough call so you understand every finding. The UX audit is a recorded 20-minute video you can rewatch and share with your team.
Do I have to hire you to fix what you find?
No. The findings are yours. Plenty of clients hand them to their in-house team or another developer. If you'd like me to do the work, I'll quote it separately.
What access do you need?
Read access to Google Analytics, Search Console, your Google Business Profile and any ad accounts. I don't need passwords, and I don't change anything during an audit.
Can you audit my Google Ads account?
Yes. An ad account review is part of the Marketing & SEO audit, or I can do a standalone Google Ads audit. More on that on the Google Ads management page.
Will you tell me if my current agency is doing a bad job?
I'll tell you what the data shows, good or bad. Sometimes the agency is doing fine and the problem is somewhere else. I'd rather you make decisions on facts than on my opinion.
Next step
Let's find out where your marketing is losing money.
Thirty minutes to talk through your question. We'll pick the right audit, or I'll tell you that you don't need one.