Medical website design & healthcare website design
Medical websites that bring in patients
Most practice websites look fine and still lose patients: the services are buried, booking takes too many clicks, and nobody checked what the tracking pixels are sending. I design medical and healthcare websites that are easy for patients to use, built to rank locally, and planned with privacy in mind.
Who I work withMedical, dental, behavioral health and wellness practices
Experience18 years building websites, including naturopathic, counseling and medical nonprofit sites
Working withHeather, directly, on every project
Before you hire anyone
Three questions worth asking.
- 01Can a new patient find the service they need and book it in under a minute on their phone?
- 02Do you know exactly what your website's tracking tools send to Google and Meta?
- 03When someone nearby searches for what you treat, do they find you or a hospital system?
If any of those are hard to answer, that's where I'd start.
What's included
Built for how patients actually choose.
Patient-first design
Clear service pages, provider bios and booking paths that work for every age group, on any phone.
Accessible by default
Built to WCAG 2.1 AA: contrast, keyboard navigation, readable type and forms that work with screen readers.
Privacy-aware tracking
Analytics and ad tracking planned around current HHS guidance and the state laws that apply to you.
Built to rank locally
Page structure, local pages and Google Business Profile work that help patients nearby find you.
Booking and portal links
Your scheduling and patient portal tools connected cleanly, with measurable booking clicks.
Easy for your staff to update
Built in WordPress with locked-in design presets, so your team can update hours and providers safely.
Privacy and compliance
What every practice should know about tracking.
Analytics and ad pixels are where most medical websites get into trouble. Here's the current picture, in plain language.
- December 2022
- HHS's Office for Civil Rights published guidance warning that tracking pixels on healthcare websites can send protected health information to vendors, and that vendors receiving it need a business associate agreement. Source: HHS
- March 2024
- OCR revised that guidance. Source: Holland & Knight
- June 2024
- A federal court in Texas vacated one part of it: the idea that HIPAA applies just because an IP address is connected to a visit to a public health information page. The rest of the guidance still stands, including tracking on patient portals and other logged-in pages. HHS later dropped its appeal. Source: AHA News
- State laws
- Some states go further. Washington's My Health My Data Act and California's medical information law both affect what a health website can collect and share. I plan tracking around the rules that apply to your practice, and I'll tell you when a question needs your compliance advisor.
Health and wellness work
Sites I've built for health practices.
Medical nonprofit, Spokane
Naturopath and homeopathy practice
Young adult therapy and counseling
Questions
Healthcare FAQs.
How much does a medical website cost?
It depends on the number of services, providers and locations, and whether you need integrations like online booking or a patient portal link. My website packages start at $3,997, and larger medical sites are quoted flat after a discovery call, so you know the full cost before we start.
Are your medical websites HIPAA compliant?
A website on its own isn't HIPAA compliant or not, but the forms, hosting, analytics and vendors behind it matter. I keep protected health information out of tracking tools, use secure forms and vendors that will sign a business associate agreement when needed, and keep sensitive data off the marketing site whenever possible.
Can you connect online booking and our patient portal?
Yes. I link or embed the scheduling and portal tools you already use, and I set up tracking so you can measure booking clicks without sending patient details to ad platforms.
Do you build accessible websites?
Yes. I build to WCAG 2.1 AA as the standard: color contrast, keyboard navigation, form labels, alt text and heading structure. For healthcare, accessibility isn't optional.
Next step
Let's talk about your practice.
Book a 30-minute call. I'll look at your website and local search before we talk, so the conversation is specific to you.