Keywords ranking in positions 1–100 (from SEO tool)
From Search Console or SEO tool
Calls + forms + bookings from organic
Auto-calculated from leads/clicks
💰 Revenue & Investment
Revenue per converted lead
% of leads that become customers
Your monthly SEO package cost
⚙️ Monthly Execution
Service pages, location pages, blog posts
Google Business Profile activity
Impacts CTR and conversion
Brand signal consistency
Citations, PR, backlinks
Speed, crawlability, schema
Keywords (M12)
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Without: -
Clicks/mo (M12)
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Without: -
Leads/mo (M12)
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Without: -
Revenue/mo (M12)
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Without: -
⚠️ Cost of Inaction (12 Months)
Lost Leads
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Lost Revenue
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Missed Growth
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📈 12-Month ROI Summary
Total New Leads
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Projected Revenue
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ROI
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With SEO
Month
Keywords
Clicks
Leads
Revenue
Cum. Revenue
Note: Projections are directional estimates based on execution inputs. Actual results vary by competition, seasonality, and market conditions. ROI assumes consistent execution over 12 months. SEO is not one-size-fits-all. Every business starts from a different position and operates in a different competitive environment. Some companies may need to accelerate content production, authority building, or supporting channels more aggressively than others to see meaningful results. Outcomes can vary widely depending on industry, location, competition, current website health, and existing digital footprint.
The calculator is designed to help model potential growth scenarios, not to guarantee results. Actual performance will always depend on how SEO efforts are executed, how competitive the market is, and how consistently supporting activities such as content, social engagement, and business listings are maintained over time.