Why Do You Need a Website?
No longer do we live in the age where phone books are used. Today, We use our cell phones, tablets and computers to access information at our fingertips. We rely on search engines such as google and bing, to retrieve that information we are asking of it. We use the internet for research, shopping and entertainment. So when someone goes to google because they are in need of a massage or chiropractor, they will “research”. Research meaning, odd’s are, they are going to check out more than one resource available to them. If you don’t grab their attention in the instant that they visit your site, you could lose that potential client to another competitor.
There are several reasons you will need a website for your massage therapy or chiropractor business.
- Grab new clients from internet searches
- Answer questions they might have about your service
- Introduce them to who they are hiring and tell them why you are the best choice
- Ground and grow your online presence.
How Do We Grab The Visitors Attention?
Just because your website looks good, doesn’t mean it will convert a visitor to a client.
There are 4 different areas that you should focus on to determine how you will turn your website visitors, into clients. The most important thing I want my clients to think about is how you differ from your competition. You may all be in the same field, but every business owner is different and does things differently. It’s important to show those differences to your visitors. Why should they choose you over your competitors. What do you have to offer?
- Design: The design of your site creates the atmosphere and feelings behind your business. The colors you choose and images you choose will unconsciously envelope the visitors first impressions of your business. Design in a website is equal to that of the interior design of your brick and mortar business location. Don’t be afraid to show a little bit of your personality here too.
- Layout: Where you choose to place elements in your design gives you control to direct visitors where they should take action or read more information.
- Content/Message: What you say has a huge impact. Say too much and you overwhelm your readers. They skim and skip thru the text. Say to little and you may not convey the message that’s important to know. What kind of message do you want to convey to your visitors for your business?
- Functionality: Is your website easy to navigate? Does it work on mobile phone and tablets just as well as it does on a desktop computer?
Should You DIY or Hire a Professional Web Developer?
Benefits of DIY: If you don’t have a lot of funds, you can preserve some important parts of an online presence by purchasing your domain name and throwing up a splash page with simple information on it. If you have more time than money, you can even use website builders to add pages to your website.
Benefits having a Web Designer: A good web designer or web design company does the research necessary about your business so that they can present your website in the most appropriate and engaging light. They are proficient in development and design because it’s all they do. So depending whom you hire, they will make sure you have a search engine friendly web presence and a mobile friendly website. Good web designers will throw you functionality and design ideas rather than cast the responsibility solely on you. They almost always offer (or network with people) other services such as marketing, email marketing, on-going SEO, social media management and more to keep the progress of your business at the top of it’s game. You won’t be alone to navigate the online world.
Questions To Ask Yourself About Your Website
- What information is most important to your clients?
- What makes you different (or stand out) from other people in your field of work?
- Do you want to display pricing on your website?
- Do you want a contact form or booking form on your website?
- Why should your visitors choose you, over any other chiropractor or massage therapist?
- Do you have professional photos of your business and your staff?
- What types of articles could you write about in your blog?
I Analysed 10 Chiropractic and Massage Therapist Websites And Here’s What I Found Worked Well For Conversion
- They Invoke Feeling of Relaxation
- They show images of the office and staff
- Use of soft colors and gradients
- Information on the Service Provided Is Easy To Find
- Blog posts/articles/videos with free information (example: how to treat back pain, neck pain treatments)
- Business hours and Location easy to find
By understanding what is is you want to say and knowing the best ways you can execute that, you should be properly prepared to move forward with launching a website that will help you convert visitors to clients vs just looking pretty.
On September 14, 2016 I presented this speech at the Spokane Convention Center.
This is for the Seminar for “Secrets for Growing Your Massage Business” presented by business mentor, Robert B. Haase.